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Monday, January 31, 2011
Dutch modern painter and fashion artist Ton Pret reveals Ferrari Art-Car on Open Art Fair
The Ton Pret Ferrari project is an unique art-car project where Dutch modern artist Ton Pret transformed a high-powered Ferrari 355 into 'The Fastest Artwork of Holland'. The project was executed in the summer of 2010.
Ton Pret Artist
Ton Pret started as a painter in 2005. His success emerged fast and work was exposed in the Amsterdam “Beurs van Berlage, the Fortezza da Basso in Florence, in Ascona Italy and the Amsterdam Rijksmuseum. Not only his paintings and sculptures are popular amongst art-lovers and collectors, also his shoes, jeans and watches are in growing demand worldwide. His colorful high-heeled shoes caused a stir in the latest Paris fashion shows.
Ton Pret Ferrari
With this art-car project Ton transformed a high-powered Ferrari 355 into 'The Fastest Artwork of Holland'. Ton comments: ‘’This project was done in assignment of a lover of Dutch modern art, whom I met in the end of 2009. When he proposed to paint his Ferrari in my style I immediately said yes. I never had second thoughts.” The combination of this well-designed car, the speed and the joy of colors can be characterized as explosive. The Ton Pret Ferrari is already causing lots of controversies, especially amongst car lovers. The Ton Pret Ferrari is not meant to be sold but will be on display at selected events.
The Project
The planning for this project started in January 2010. In the beginning of May the car was prepared by Ferrari bodywork specialists. The actual painting of the car took Ton seven weeks. The complete car was hand painted, using a small size brush. To reach the desired depth of the colors all painting had to be done at least three times over. Because of these high working standards, the project demanded far more time than initially planned.
The work was also physically demanding. Because the car is painted top-to-bottom, Ton had to perform most of his creative work from difficult angles. To protect the delicate technology of the car the entire project was executed under the expert supervision of the Ferrari Bodyshop in 's-Graveland, The Netherlands.
Art-car tradition
Ton is not the first Dutch artist creating an exclusive hand painted art-car. With this project Ton follows the footsteps of Cobra artist Karel Appel and rock star and painter Herman Brood. Internationally the BMW-art-car series are well-known, featuring Andy Warhol, Roy Lichtenstein and recently Jeff Koons.
Recently more and more cars are being decorated with a special car foil. This process is cost-effective and quick, the foil can be applied within a day. Because the original artwork is copied on foil the result can be easily reproduced. This technique was not an option for this project. The goal of Ton and the owner of the Ferrari was to create a real object of art that is and will always remain a unique piece.
The Ferrari
The Ferrari 355 GTS Competizione is in perfect condition. The car runs over 185 miles per hour. It has a 8 cylinder / 3.5 liter engine and weighs 1350 kilo. The original color was Giallo Modena (Ferrari yellow).
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